Partnership Categories
Positioning Is Performance.
(Not an exhausted List of Positioning)
Team equity: Scarce, appreciating franchise assets (e.g., Scuderia Ferrari).
Commercial rights: Global media revenues controlled by Formula One Group.
Sovereign hosting: Governments invest for tourism and FDI impact.
Strategic sponsorship: Partnerships (e.g., Oracle Corporation + Red Bull Racing) drive enterprise access.
Global circuit: 20+ financial hubs annually.
Positioning capital: Embedded access, not advertising.
Partnership Categories
Formula 1® Is More Than Racing.
It is a Global Performance & Trust Infrastructure.
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Fashion, Apparel & Lifestyle
41 Partners
12.3% -
Travel & Hospitality
18 Partners
5.4% -
Manufacturing, Industrial & Energy
41 Partners
12.3% -
Technology
27 Partners
21.7% -
Consumer Goods & Services
33 Partners
9.9% -
Automotive
33 Partners
9.9% -
Finance, Fintech & Professional Services
52 Partners
15.7% -
Media & Entertainment
13 Partnerships
3.9% -
Healthcare & Wellbeing
9 Partners
2.7%
Fashion, Apparel & Lifestyle
41 Partners
12.3%
Travel & Hospitality
18 Partners
5.4%
Food & Beverage
20 Partners
6%
Media & Entertainment
13 Partnerships
3.9%
Consumer Goods & Services
33 Partners
9.9%
Automotive
33 Partners
9.9%
Healthcare & Wellbeing
9 Partners
2.7%
TECHNOLOGY
27 PARTNERS
21.7%
Finance, Fintech & Professional Services
52 Partners
15.7%
Manufacturing, Industrial & Energy 41 PARTNERS 12.3%
24 Cities, 20 countries.
In all the markets that matter.
Align your brand with Formula 1’s global trust network.